Accolades

Prime Awards

On Tuesday 23 June 2005, the inaugural Pharmaceutical Research Innovation and Marketing Excellence (PRIME) awards ceremony was held at Doltone House, Pyrmont Point.

Lipitor won the "Marketing Campaign of the Year (2004)" award. Entrants into this category needed to demonstrate the ongoing development of the brand in 2004 with particular emphasis on the elements of the marketing mix and the integration required to improve or to maintain the product's performance.

30 June 2005